Many people think Jackson Hole is a town—but it’s a valley with several small towns, including Jackson, Teton Village, Moose, Moran, and a quiet little gem called Wilson. While most tourists explore Jackson and Teton Village, they often miss Wilson, a peaceful town with beautiful nature, great food, and a strong local vibe.
Where Is Wilson?
Wilson is just 15–20 minutes from Jackson. It’s quiet, charming, and surrounded by mountains and wildlife—you might even spot a moose in the parking lot!
Fashion designer Lela Rose, who owns a store in Wilson, says it’s where the old and new Jackson meet. Her store, Lela Rose Ranch, opened in 2022 and reflects the town’s cozy charm.
What to Do in Wilson
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Eat at Nora’s Fish Creek Inn: A local favorite for breakfast. Don’t miss the banana bread French toast or breakfast burrito.
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Grab coffee at Persephone Westbank: Try the kouign amann, cookies, or homemade granola.
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Start your day at Pearl Street Bagels for fresh bagels and coffee.
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Visit Aspens Market for local groceries, and Westside Wine and Spirits for a good drink.
Where to Hang Out
Check out Stagecoach Bar—a mix of real cowboys and mountain bikers. Try their tacos and stay late for music, dancing, or pool.
Things to Explore
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Wilson Back Country Sports for ski or bike rentals
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Teton Gravity Research for cool outdoor gear and clothes
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Teton Raptor Center to learn about birds and their conservation
Where to Stay
Wilson is best for renting Airbnbs or cabins. If you prefer hotels, nearby Jackson has great options like:
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Hotel Yellowstone (adults only)
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The Virginian Lodge (family-friendly with a pool and burger place)
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