Milan is one of the world’s top fashion cities, so shopping here is a big deal for both locals and tourists. When you walk around the city, you’ll quickly notice how stylish people look—Milan’s streets feel like fashion runways.
Big luxury brands like Prada, Gucci, and Armani are everywhere, but Milan is not just about high fashion. The city is also full of small boutiques, vintage stores, concept shops, food stores, and home décor shops. You can shop for clothes, perfumes, ceramics, gifts, food, and lifestyle products—all in one city.
Is shopping in Milan expensive?
Milan has many luxury stores, so prices can be high. But you can still find good deals at local markets, vintage shops, and during sale seasons.
-
Summer sales start in mid-July
-
Black Friday sales happen in November
-
Winter sales begin after Christmas and last till January
Best areas for shopping
-
City Centre & Quadrilatero della Moda: Luxury brands and famous shopping streets
-
Brera, Navigli, Isola, Cinque Vie: Independent boutiques, vintage stores, and unique finds
Is designer shopping cheaper in Milan?
Yes, designer items can be cheaper here, especially Italian brands. Non-EU visitors can also get a VAT refund, which makes shopping even more affordable.
What can you buy in Milan?
-
Trendy fashion and accessories
-
Vintage clothes and designer bags
-
Handmade ceramics and tableware
-
Perfumes, beauty products, and jewellery
-
Gourmet food, chocolates, tea, and wine
-
Home décor, carpets, flowers, and gifts
Famous shops to visit
Some must-visit places include Sunnei, Peck, Ambroeus, Brand On Vintage, Giusmìn, Bitossi Home, La Rinascente, 10 Corso Como, and many more. Each store offers something special—from fashion and food to art and home décor.
Final thoughts
Whether you love luxury shopping or hidden local gems, Milan has something for everyone. Even if you don’t buy anything, exploring these beautiful shops is an experience on its own.