Times Square is often called the most disappointing tourist spot in the U.S.—but if you visit the right way, it can still be magical.
A Dream Turned Reality
When I first visited New York City right after college, I rushed to Times Square and ended up live on MTV’s TRL. That moment made me believe anything was possible. Years later, I even worked near Times Square and never stopped loving its buzz, even if most locals avoid it.
Why It Gets a Bad Name
Recently, Times Square was ranked the biggest tourist letdown by CasiMonka. People complain it’s crowded, expensive, and too flashy. But those are also part of what makes it exciting! If you know where to go, you can enjoy the best of Times Square without wasting money or energy.
Best Things to Do in Times Square
🍫 Hershey’s Store – You often get free chocolate the moment you walk in.
🍜 Ichiran Ramen – Great solo dining with tasty ramen for $22.
🥪 All’Antico Vinaio – Famous Italian sandwiches from Florence.
🍝 Tony’s DiNapoli – Family-style Italian meals—perfect for visitors.
🥟 Tim Ho Wan & Din Tai Fung – Affordable, delicious dim sum and soup dumplings.
Broadway Magic 🎭
Times Square is part of the Theater District with 41 Broadway theaters. You can see stars like George Clooney, Denzel Washington, and Jake Gyllenhaal in live shows. Don’t let high ticket prices stop you—use lotteries, rush tickets, or apps like TodayTix for big savings.
🎟 Must-see shows for first-timers: Wicked, Hamilton, The Great Gatsby, Gypsy
🕺 You can even join dance classes at the Broadway Dance Center or visit the Museum of Broadway.
Hidden Gems & Chill Spots
☕ Coffee Shops – Bird and Branch, Frisson Espresso, and Bibble & Sip are great for relaxing and people-watching.
🌆 The Midnight Moment – At 11:57 p.m. daily, all Times Square screens sync for a beautiful 3-minute digital art show.
🏨 Hotels – Try Civilian Hotel or Kimpton Theta for stylish vibes and rooftops like Bar Sprezzatura or The Times Square EDITION’s Terrace.
Final Thought
Times Square might feel crowded and “too much,” but look beyond the surface and you’ll discover amazing food, arts, and energy. As Sinatra said, “If you can make it here, you can make it anywhere.” Times Square is still the beating heart of New York—and it’s worth experiencing the right way.
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