Ahmedabad is known for its deep connection to crafts, fashion, and design. From iconic places like the Calico Museum of Textiles and the National Institute of Design to stylish boutique hotels like The House of MG, the city beautifully blends tradition with modern style. Gujarat’s traditional crafts—like bandhani, hand-block printing, and embroidery—shine through the city’s shopping scene.
Here are 12 must-visit fashion, jewellery, and home décor stores in Ahmedabad that offer a perfect mix of heritage and contemporary design:
1. Tilla by Aratrik Dev Varman
Minimalist daily wear and rich festive styles with influences from Kutch and Mughal architecture. Also features upcycled garments and a cozy cafe in the store.
2. Button Masala by Anuj Sharma
A unique fashion label that skips stitching altogether—using buttons and rubber bands instead. Offers dresses, saris, bags, and home items made with artisanal textiles like ajrakh.
3. Aurus & Moi by Puja and Kunal Shah
Twin jewellery brands—Aurus for traditional festive pieces, and Moi for light, modern designs. Both highlight Indian craft techniques like meenakari and filigree.
4. Vraj:bhoomi by Bhoomi Dani and Priyam Shah
A clothing and footwear brand that showcases ajrakh hand-block prints and natural dyes from Kutch in modern designs.
5. Rhizome & Baka by Rebecca Reubens
Rhizome offers bamboo-based furniture and decor, while Baka creates bold jewellery using silver, aluminium, and traditional art influences.
6. Silai Studio & Maidaan by Ashima Gupta
From bright everyday wear to elegant festive outfits, these two labels play with prints, embroidery, and Indian fabrics like jamdani and bandhani.
7. UNCUT by Aditi Amin
Jewellery pieces that mix diamonds, gemstones, and pearls into modern, stackable designs—perfect for both daily and bridal wear.
8. Dyelogue by Rachita Parekh
A label built on modern takes on bandhani, offering stylish draped dresses, kaftans, jumpsuits, and festive wear.
9. Arisaa by Aashka Desai
Known for artistic rugs with bold colors and shapes. Handmade using recycled yarns, wool, and botanical silk—plus matching décor and furniture.
10. World of Crow by Shaila Khubchandani
Features handwoven, eco-friendly cotton and silk in relaxed, everyday styles. Collaborates with creative professionals on limited collections.
11. Nautanky by Nilesh Parashar and Jagruti Bondre
Offers bold, playful prints for resort and occasion wear. Known for its quirky and colorful Indian outfits.
12. Pooja & Keyur
Blends traditional Indian crafts like patola and Baran prints into modern festive collections.